|
Email-info@alliancef.com
|
| Website Promotion |
 |
| PPC Management (Pay Per Click Campaign Management Services) |
Google Adwords and Overture are the two major PPC engines. Our PPC Management Campaign essentially consists of 8 salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords select and Overture.
|
Pay Per Click Campaign Salient Features:- |
|
Keyword Research:- We do extensive research on your market and come up with lists of all potential keywords that will highly benefit you.
Keyword Selection:- We eliminate certain keywords, which have a potentially low Return on investment. Typical example of such keywords would be the key phrases that include the word "Free" in them. This essentially means that the mentality of the person searching the Internet is not to spend money.
Attractive Ad Copy:- We create attractive, salable ad copy, which will increase the probability of a click from the search engine traffic.
Traffic Analysis:- We analyse the traffic coming to the website - the paths they follow and their exit routes. This helps us in finding any anomalies (if present).
Bid Management:- We have an initial consulting session with you, whereby, we decide upon the bid rates. Based on these rates we optimize each Ad groups, so that they yield maximum returns.
ROI Calculations:- We calculate the Return On Investment for your keywords. This data is invaluable, because in 3 months time you will have an extensive database of maximum performing keywords for your site.
Campaign Reporting:- We will give weekly reports of the campaign and over a period of time we will analyze these reports.
Campaign Tweaking:- Based on the reports we provide, we will further tweak the campaign to increase the return on investment by adding or deleting certain Ad groups or under performing keywords. We may also run multiple Ads of same keyword by rephrasing the same to target some specific audiences.
|
 |
| If you are interested in our PPC services please use this form to fill the details and we will get back to you. |
|
|
